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Cookie Preferences

Necessary

Required for basic functionality

Analytics

Google Analytics

Functional

Preferences and settings

Marketing

Google Ads and personalised ads

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Cookie Policy

Last updated: 15 January 2026

1. Introduction

This Cookie Policy explains how infinitrixa AS ("we", "us", or "our") uses cookies and similar tracking technologies on our website infinitrixa.pro. This policy should be read alongside our Privacy Policy, which provides more information about how we collect, use, and protect your personal data.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners about how users interact with their sites.

Cookies can be "session cookies" (which are deleted when you close your browser) or "persistent cookies" (which remain on your device for a specified period or until you delete them). They can also be "first-party cookies" (set by the website you're visiting) or "third-party cookies" (set by other websites whose content is embedded on the page you're visiting).

3. Why We Use Cookies

We use cookies and similar tracking technologies for several purposes:

  • Essential functionality: To enable basic website features and ensure the site works properly
  • Performance and analytics: To understand how visitors use our website and improve its performance
  • Personalisation: To remember your preferences and provide a more personalised experience
  • Marketing and advertising: To deliver relevant advertisements and measure their effectiveness
  • Security: To protect against fraud and ensure the security of our services

4. Types of Cookies We Use

4.1 Necessary Cookies

These cookies are essential for the website to function properly. They enable basic features like page navigation, access to secure areas, and form submissions. The website cannot function properly without these cookies, and they are always active.

4.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. We use this data to improve our website's performance and user experience.

4.3 Functional Cookies

These cookies enable enhanced functionality and personalisation, such as remembering your preferences, language settings, and other customisations you've made to the website.

4.4 Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

5. Cookie Details

The following table provides details about the specific cookies we use:

Cookie Name Purpose Duration Category
cookie_consent Stores your cookie consent preferences 1 year Necessary
_ga Google Analytics - distinguishes users 2 years Analytics
_gid Google Analytics - distinguishes users 24 hours Analytics
_gcl_au Google Ads - conversion tracking 90 days Marketing
_gcl_aw Google Ads - attribution tracking 90 days Marketing
IDE Google DoubleClick - ad personalisation 390 days Marketing
session_id Maintains user session state Session Necessary
preferences Stores user interface preferences 6 months Functional

6. Third-Party Cookies

We also use third-party services that may set cookies on your device when you visit our website:

6.1 Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics uses cookies to collect information about how you use our website, which helps us improve our services. The information collected is anonymous and includes data such as pages visited, time spent on the site, and traffic sources.

6.2 Google Ads

We use Google Ads for advertising and remarketing purposes. Google Ads cookies help us deliver relevant advertisements and measure the effectiveness of our advertising campaigns. These cookies may track your visits to our website and other websites to provide personalised advertisements.

6.3 Google Fonts

We use Google Fonts to display custom fonts on our website. When you visit our site, Google may collect information about your browser and device to deliver the appropriate font files.

7. Google Consent Mode v2

We implement Google Consent Mode v2, which allows us to adjust how Google services behave based on your consent choices. This ensures that:

  • Google Analytics and Google Ads respect your cookie preferences
  • Data collection is limited when you haven't given consent
  • Conversion modelling may be used to fill in data gaps while respecting your privacy choices
  • Your consent preferences are communicated to Google services in real-time

8. How to Manage Your Cookie Preferences

8.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to:

  • Accept all cookies
  • Reject non-essential cookies
  • Customise your preferences by category

8.2 Updating Your Preferences

You can change your cookie preferences at any time by:

  • Clicking on the cookie preferences link in our website footer
  • Clearing your browser's cookie storage (this will reset all preferences)
  • Contacting us directly at privacy@infinitrixa.pro

8.3 Browser Settings

Most web browsers allow you to control cookies through their settings. You can typically:

  • View and delete existing cookies
  • Block cookies from specific websites
  • Block all cookies (though this may affect website functionality)
  • Set your browser to notify you when cookies are being set

Please note that disabling certain cookies may impact your experience on our website and limit the functionality available to you.

9. Browser-Specific Instructions

For specific instructions on managing cookies in different browsers, please visit:

  • Chrome: Settings > Privacy and security > Cookies and other site data
  • Firefox: Settings > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Cookies and site permissions > Cookies and site data

10. Mobile Device Settings

On mobile devices, you can typically manage cookies and tracking through your device settings:

  • iOS: Settings > Privacy & Security > Tracking / Safari > Privacy & Security
  • Android: Settings > Privacy > Ads / Browser settings > Site settings

11. Do Not Track Signals

Some browsers include a "Do Not Track" feature that signals to websites that you don't want to be tracked. Currently, there is no standard for how websites should respond to these signals. We do not currently respond to Do Not Track signals, but we respect your cookie preferences as set through our consent banner.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this policy and may provide additional notice for significant changes.

13. Contact Us

If you have any questions about our use of cookies or this Cookie Policy, please contact us:

infinitrixa AS
Email: privacy@infinitrixa.pro
Phone: +45 36 32 06 85
Address: Gammel Kongevej 58, 1046 Copenhagen, Capital Region, Denmark

14. Additional Resources

For more information about cookies and online privacy, you may find these resources helpful:

  • All About Cookies: www.allaboutcookies.org
  • Your Online Choices (EU): www.youronlinechoices.eu
  • Network Advertising Initiative: www.networkadvertising.org
  • Digital Advertising Alliance: www.aboutads.info

infinitrixa

Advanced spa appointment utilisation analytics tools for the beauty and wellness industry.

Registration Number: CVR25967485

VAT Number: DK25638574

Services

  • Analytics Platform
  • Utilisation Tracking
  • Revenue Optimisation
  • Smart Scheduling

Company

  • About Us
  • Blog
  • Pricing
  • Contact

Contact Information

Gammel Kongevej 58
1046 Copenhagen
Capital Region, Denmark

+45 36 32 06 85

contact@infinitrixa.pro

Mon-Fri: 10:00 - 19:00

© 2026 infinitrixa AS (CVR25967485). All rights reserved.

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